Launched in 2010, our brand name First Pick is synonymous with high quality, freshness and consistency amongst buyers and consumers. It has become a trusted and recognised brand in the local retail market. With the wide range of premium products we import and distribute, the company had a total of 15 to 20 brands. The idea of singularity came about to consolidate all these brands into one professional brand. We are pioneers in bringing in new products into Malaysia. We want to keep consumers excited and expose them to the many amazing fruits and vegetables of the world.
First Pick gained recognition over the years and was awarded best brand in consumer: fresh produce and marine produce in 2014. We hope to one day become a national household brand.