KFresh by First Pick

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Our Story
Products
- Fruits
  - Berries
  - Stone Fruits
  - Subtropical
  - Citrus
  - Exotic
  - Pomes
  - Melons
  - Dried Fruits
- Vegetables
  - Leafy
  - Fruit Vegetables
  - Flower Vegetables
  - Pods & Seeds
  - Shoots
  - Roots
  - Bulbs
  - Squash
- Cresses
- Salads
- Fresh Herbs
- Potatoes
- Mushrooms
- Gourmet
- Seafood
First Pick

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KFresh by
First Pick

Love Fresh, Eat Fresh

Korean fresh produce are now all in one space! Spot our chiller decorated with royal blue designs and get your air-flown Korean products ranging from daily household staples such as cabbage and onions, to more exotic ones like Perila Leaves and Incubator Pumpkin. Sample some of these premium produce with exciting new recipes every week.

KFresh counters are located at these major retailers:

Jaya Grocer, Empire Subang Gallery
Village Grocer, Plaza Arkadia
Ben’s Independent Grocer, Publika
Urban Fresh, Setia City Mall
Everrise, Imago
City Grocer, Suria Sabah
AEON, Mid Valley
AEON, Taman Maluri
AEON, Bandar Utama

More KFresh counters are coming your way!

*Euro-Atlantic is the sole distributor for KFresh sponsored by aT Centre.

Jaya Grocer, Empire Subang Gallery

Ben’s Independent Grocer, Publika

Village Grocer, Plaza Arkadia

Urban Fresh, Setia City Mall

Everrise, Imago

AEON, Mid Valley

AEON, Taman Maluri

AEON, Bandar Utama

euro-atlantic

Leading importer and distributor of specialty fruits, vegetables, marine produce and gourmet groceries. Supplying and delivering freshness since 1992.

Our Story
Products
- Fruits
  - Berries
  - Stone Fruits
  - Subtropical
  - Citrus
  - Exotic
  - Pomes
  - Melons
  - Dried Fruits
- Vegetables
  - Leafy
  - Fruit Vegetables
  - Flower Vegetables
  - Pods & Seeds
  - Shoots
  - Roots
  - Bulbs
  - Squash
- Cresses
- Salads
- Fresh Herbs
- Potatoes
- Mushrooms
- Gourmet
- Seafood
First Pick

Brands & Services
Community
Contact

Director

CH Tan

CH is one of the founding directors of Euro-Atlantic group. He is also the Managing Director of Ban Choon Marketing Pte. Ltd. (BCM). BCM is a reputable and leading fresh produce company based in Singapore. With a wealth of experience in this specialty trade, he has contributed much to the continuous growth of EA group.

A humble man of few words, his life revolves around his family and business. He enjoys playing tennis as a sport and to keep fit. Berries, Japanese peaches, shine muscat grapes, broccolini and asparagus are some of his favourite seasonal produce.

Executive Director

Eric KC Goh

Eric was responsible for the inception and formation of Euro-Atlantic. Besides Euro-Atlantic, he holds directorship in several property related companies in Kuala Lumpur. His philosophy to managing a company is, “ the Management of today must be pragmatic to ensure profitability, scalability and continuously strive to be the best in the field of its business.”

A man with discerning taste, he enjoys travelling, fine food and good wine. He never misses fresh berries for breakfast and a healthy salad mix with most meals.

Finance Director

Jocelyn Chan

Jocelyn, a graduate of ACCA, joined the group in 2006 as an accountant. She was recognised for her sound financial management skill, hard work and integrity and was subsequently invited to join the Board in 2013.

She maintains a healthy diet with a good mix of fruits and vegetables at every meal.

Executive Director of C-Food Portions

Andre Loo

Andre joined Euro-Atlantic as the company Sales Manager in October 2002. Prior to this, he was a Senior Officer in the credit department of Maybank, Malaysia. He was posted to head C-Food Portions S/B (CFP) when the subsidiary commenced operation in October 2007. Over the past decade under his capable leadership, CFP has expanded tremendously.

At work, he comes across as a committed and focused individual. At leisure, he enjoys the calmness of golfing and the mindfulness of cooking seafood inspired dishes. Some of his key ingredients at play are halibut, scallop, shrimp, asparagus, celeriac and fennel.

Group Managing Director

Ebby Loo

Ebby is the MD of Euro-Atlantic group, a post she held since the Company’s inception in 1992. Under her stewardship, the company has grown from an 8-employee company to a medium size organisation with five subsidiaries and a total workforce of 280 today. Her decade long experience in the banking industry has put her in good stead to helm the organisation. Ebby is synonymous to Euro-Atlantic and remains a pillar of strength for the group.

For leisure, she enjoys singing and gardening. Fresh figs and a healthy dose of baby spinach are her absolute favourites.

KFresh counters are located at these major retailers:

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Jaya Grocer, Empire Subang Gallery

Ben’s Independent Grocer, Publika

Village Grocer, Plaza Arkadia

Urban Fresh, Setia City Mall

Everrise, Imago

AEON, Mid Valley

AEON, Taman Maluri

AEON, Bandar Utama

euro-atlantic

Leading importer and distributor of specialty fruits, vegetables, marine produce and gourmet groceries. Supplying and delivering freshness since 1992.

Our Story

First Pick

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Community

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KFresh by
First Pick