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The Story
of Euro-Atlantic

199201002291 (233795-M)

We are the leading importer and distributor of specialty fruits, vegetables and marine produce in Malaysia. From humble beginnings back in 1992, we have grown to be a full-fledged independent company that brings you the very best from all over the world.
Year

1992

Euro-Atlantic, Kuala Lumpur (EAKL)

EAKL commenced business in 1992 with a clear mission — to shake up the limited fresh produce scene in Malaysia. At the time, imported fresh produce like kiwi, berries, avocado, romanesco and baby spinach were unfamiliar to most. Driven by opportunity, the team of just 8 people worked tirelessly to introduce these specialty items to 5-stars hotels, restaurant chains & supermarkets — opening the doors to a new era of fresh choices.

Year

1996

Euro-Atlantic, Kuala Lumpur (EAKL)

The business expanded which allowed us to start direct importing. We were the first to change the way fresh fruits were delivered by using refrigerated instead of canvas-covered trucks to ensure customers get the freshest produce. 

Year

2001

Euro-Atlantic, Penang (EAPG)

EXPANDING NORTHWARD
To support growing demand in Penang and the Northern region, we started a branch with 4,000 sq ft facility near Bayan Lepas, Penang. The new distribution centre allowed us to extend our reach, ensuring more customers have access to high quality fresh produce.

Year

2007

BIRTH OF SEAFOOD SUBSIDIARY

Established in 2007, C-Food Portions (CFP) specializes in the import and distribution of premium seafood, primarily sourced from Norway, the USA, Chile, and Tasmania. As a pioneer in vacuum-packed portion cuts, CFP processes its products in a clean, temperature-controlled facility to ensure maximum freshness and food safety.

Year

2011

EXPANDING OUR FOOTPRINT IN
KOTA KINABALU, SABAH

A branch was established in Kota Kinabalu to better serve our customers in Sabah. With full cold-chain facilities, EAKK offers a wide range of imported fruits, vegetables, and seafood to meet the growing demand for quality produce in the region.

 

Year

2014

EURO-ATLANTIC JOHOR BAHRU (EAJB)

EAJB was established to serve our customers in Johor Bahru and the southern region of Malaysia. In addition to distributing fresh produce, EAJB also offers innovative consumer packaging— especially for Singaporeans who cross the border for their weekly grocery shopping.

Year

2018

LAUNCH OF KINO FRESH SDN BHD

The Group expanded its footprint in the fresh produce wholesale sector with the launch of KF. Its target market is small retailers, fruit shops, suburban traders & wet markets. With KF, we achieved our objective to serve 3 core sectors – modern trade, HORECA & wholesale.

Year

2019

NEW BRANCH IN KUCHING, SARAWAK

Continuing its growth, EA Group opened its distribution centre in Kuching. The branch has cold-chain facilities to safeguard product freshness from storage to delivery. This strategic expansion brings premium specialty produce closer to consumers in Kuching and the surroundings.

Year

2020

Asia Fruit Award

Euro-Atlantic Group was awarded the coveted Asia Fruits Award – Importer of the Year 2020, It gives us not only the stature but encouragement to excel further in the produce business. This milestone marked a proud moment in the Group’s history.

Year

2022

30th Anniversary

On 3rd September 2022, the company marked its 30th anniversary with a gala dinner at the Kuala Lumpur Convention Centre (KLCC). Board members and shareholders—Ebby Loo, CH Tan, Eric Goh, Jocelyn Chan, and AT Ang—joined over 260 employees in celebrating this memorable evening.

2025

1992 : HUMBLE START

Euro-Atlantic started in 1992 with just 8 staff in a small shophouse in Ampang, Selangor. Today, we’ve grown into 7 companies, 350 employees, and a fleet of 55+ chiller trucks. In 2025, we moved into our new 5-storey building along Middle Ring Road 2, Kuala Lumpur. This is the first GBI-certified green building in the fresh produce industry in Malaysia, equipped with modern cold chain facilities.

Our Story

Freshness at every doorstep. Freshness is first pick.

The Dedicated Team

Our dedicated team of passionate individuals are committed to serve our customers with the best products and service.

The Directors

Ebby Loo

Group Managing Director

Eric KC Goh

Executive Director

CH Tan

Director

Jocelyn Chan

Finance Director

Foo Sai Tong

 Director
East Malaysia

Wilson Low

Director
Wholesale

Lynn Goh

Director
C-Food Portions

Achievements

& Media

Achievements & Media
March 9, 2021

MKBA Inauguration Ceremony 2020

Special thanks to aT Centre for starting the Malaysian K-Food…
Achievements & Media
November 19, 2020

Asia Fruit Awards Importer of the Year 2020

Our heartfelt ‘Thank You’ to Asiafruit for awarding us the…
Achievements & Media
September 22, 2020

Eat Healthy, Taste Italy Launch & Fair

Eat Healthy, Taste Italy Fair was launched on 22 September…

Customers

Euro-Atlantic is proud to have established long-term relationships with our customers, be it with supermarkets, grocery stores, hotels, restaurants or cafes.

We are agents representing:-

1) Spanish Aceites Muñoz olive oils
2) USA Driscoll’s berries
3) New Zealand Zespri kiwifruits in East Malaysia
4) Hiestand pastries in East Malaysia
Supermarket & Grocer

AEON

Jaya Grocer
Lotus’s
Village Grocer
BIG
Everrise
City Grocer
Isetan
Mercato
Urban Fresh
Selections
De Market
Hero Market
Qra
Atlas Gourmet Market
Mercearia
Giant
Tunas Manja (TMG)
Institution & Catering

Brahim’s SATS

Pos Aviation
Kuala Lumpur Convention Centre
Putra World Trade Centre (PWTC)
Sime Darby Convention
Malaysia International Trade and Exhibition Centre (MITEC)
Sunway Le Cordon Bleu
Sunway University
Taylor’s College
Berjaya College
KDU College
ABC Cooking Studio
Hotel

Resorts World Genting

Mandarin Oriental
Shangri-La Hotel
Four Seasons Hotel
Pullman Hotel
Renaissance Hotel
Grand Hyatt
Hotel Istana
One World Hotel
JW Marriott Hotel
Hilton
Doubletree by Hilton
W Hotel
The Majestic
The Gardens Hotel & Residences
Aloft
Equitorial Hotel
Grand Millenium Hotel
Intercontinental Hotel
Wholesale

Carzo

Soon Hoi
Soon Heng Fresh Vege
LST Fresh Fruits
Soon Huat Fruits
Yuk Mun Trading
Wah Seng
Seng Heng
LBK Fresh Trading
Restaurant & Cafe

Sakae Sushi

Fukuya
Tony Roma’s
Neway
Nakajima
Common Man Coffee Roasters
Antipodean
Ciao Ristorante
Chinoz
O’Briens
Hard Rock
Acme Bar & Coffee
Botanica + Co.
Ra-Ft Cafe & Bistro
Paul Patisserie
El Cerdo
Huckleberry
VCR
Red Bean Bag
Marmalade Cafe
The Coffee Bean & Tea Leaf
Plaza Premium Lounge
Birch
B Lab
Mr Chew Chino Latino
Komugi
Bonjour Garden
Corporate

Chubb Insurance

Astro
CIMB Bank
Public Bank
OCBC Bank

Fine Dining Restaurants

We’re proud to work with some of the best names in foodservice. Our customers include: