The Story
of Euro-Atlantic

We are the leading importer and distributor of specialty fruits, vegetables and marine produce in Malaysia. From humble beginnings back in 1992, we have grown to be a full-fledged independent company that brings you the very best from all over the world.


Euro-Atlantic, Kuala Lumpur (EAKL)

EAKL was established on the realisation that apart from the usual tropical fruits, Malaysia lacked variety. Many did not have the privilege of knowing what kiwi, berry, rock melon or even avocado looked or tasted like. We started with only 8 people holding the fort and through multi-tasking, our founders took to the streets to look for new customers.



Euro-Atlantic, Kuala Lumpur (EAKL)

The business expanded which allowed us to start direct importing. We were the first to change the way fresh fruits were delivered by using refrigerated instead of canvas-covered trucks to ensure customers get the freshest produce. 



Euro-Atlantic, Penang (EAPG)

A new branch with a warehouse space of 4,000 square feet, was set-up near Bayan Lepas, Penang. The purpose was to handle the increasing demand for fresh produce from the Northern states. The distribution centre in Penang ensured our fresh produce arrived in its best form and quality. 



C-Food Portions, Kuala Lumpur (CFP)

The first subsidiary of Euro-Atlantic was set-up, specialising in quality seafood. The company mainly handles seafood from the Norwegian Seas, North Atlantic Oceans and Pacific Oceans. CFP prides itself in being one of the pioneers in offering seafood in portion cuts and fillets, in vacuum packs. Production is done in a clean and temperature-controlled environment.



Euro Atlantic, Kota Kinabalu, Sabah (EAKK)

The first East Malaysia branch was set up to better serve our clients in Sabah and Sarawak. EAKK carries a full selection of imported fruits, vegetables and marine produce. EAKK with complete cold-chain facilities is able to provide quality produce to cater for the increasing demand of high-quality products in Sabah. 



Euro Atlantic, Johor Bahru (EAJB)

EAJB was set-up to cater to the needs of our customers in the southern region of Malaysia. Besides just the import and distribution of fresh produce, there is also an increasing demand for quality storage and innovative packaging facilities for fresh produce, especially from Singaporean companies from across the causeway. EAJB is well-positioned to provide such services.



Kino Fresh, Kuala Lumpur (KF)

A member of Euro-Atlantic Group, KF is a budding player in the fresh produce field of retail and wholesale. The new wholesale retail store amidst the bustling produce market in Selayang is more than just your neighbourhood fruit shop. KF is complete with a wide range of specialty fruits and vegetables well managed with a cold chain system.  Whether it is providing for the bulk buying wholesale market or walk-in customers, freshness, quality and customer service is never compromised.



Euro-Atlantic, Kuching (EAKCH)

Set-up in Sept 2019, Kuching is the 2nd branch of Euro-Atlantic group in East Malaysia. It is equipped with modern cold-chain facilities to maintain products freshness and to ensure that goods delivered to our customers are of the highest quality & freshness. Consumers in Kuching & surround can now enjoy specialty fresh produce right at their doorstep.



Euro-Atlantic HQ, Kuala Lumpur (EAKL)

The company that started with a handful of staff in a single terrace shophouse in 1992, has today expanded to five companies with a 280-strong workforce nationwide and a fleet of over 40 refrigerated trucks providing essential cold chain service to supermarkets, hotels, restaurants and institutional clients. We strive to provide quality fresh produce all year round as we source our supplies from various countries in different continents across the globe.

Our journey so far…

Euro-Atlantic Group, Malaysia

From a modest team of 8 employees, we have grown to manage 4 branches nationwide and a seafood subsidiary. With freshness and health as our ethos, premium quality products is still at the core of our business. Until today, we strive and continue to be pioneers in bringing in emerging and safe fresh produce that are not familiar to the Malaysian consumers while ensuring that the supply chain receives and conveys product accuracy and awareness from source to consumer.

Our fresh produce brand, First Pick has become trusted and recognised in the local retail market and is synonymous with high quality, freshness and consistency. Our seafood house brand, Atlantis King is one of the most popular brands in leading supermarkets.

Driven by our passion for exotic, fresh whole foods, we want to make the everyday grocery shopping interesting and attainable by giving consumers the opportunity to discover new food sources and ultimately, for all to embrace a healthy and delicious diet.

Our Story

Freshness at every doorstep. Freshness is first pick.

The Dedicated Team

Our dedicated team of passionate individuals are committed to serve our customers with the best products and service.

The Directors

Ebby Loo

Group Managing Director

Eric KC Goh

Executive Director

CH Tan


Jocelyn Chan

Finance Director

Andre Loo

Executive Director of C-Food Portions

The Key Managers

Lynn Goh

Manager to MD

Jasmine Ho

Operations Manager

Jimmy Tan

Retail Manager

Julian Kow

HORECA Manager

Lawrence Liew

HTO Manager

The Branch Managers

Foo Sai Tong

 General Manager of Euro-Atlantic
East Malaysia (Kota Kinabalu & Kuching)

Wilson Low

General Manager of Kino Fresh


& Media

Achievements & Media
November 19, 2020

Asia Fruit Awards l Importer of the Year 2020

Our heartfelt ‘Thank You’ to Asiafruit for awarding us the…
Achievements & Media
September 22, 2020

Eat Healthy, Taste Italy Launch & Fair

Eat Healthy, Taste Italy Fair was launched on 22 September…
Achievements & Media
March 4, 2020

Asia Fruit | Faces of Fresh Produce

Immensely humbled and honoured that we are one of the…


Euro-Atlantic is proud to have established long-term relationships with our customers, be it with supermarkets, grocery stores, hotels, restaurants or cafes.
Supermarket & Grocer


Jaya Grocer
Village Grocer
City Grocer
Cold Storage
Urban Fresh
Oliver Gourmet
De Market
Hero Market
Atlas Gourmet Market
Institution & Catering

Brahim’s SATS

Pos Aviation
Kuala Lumpur Convention Centre
Putra World Trade Centre (PWTC)
Sime Darby Convention
Malaysia International Trade and Exhibition Centre (MITEC)
Sunway Le Cordon Bleu
Sunway University
Taylor’s College
Berjaya College
KDU College
ABC Cooking Studio

Resorts World Genting

Mandarin Oriental
Shangri-La Hotel
Four Seasons Hotel
Pullman Hotel
Renaissance Hotel
Grand Hyatt
Hotel Istana
One World Hotel
JW Marriott Hotel
Doubletree by Hilton
W Hotel
The Majestic
The Gardens Hotel & Residences
Equitorial Hotel
Grand Millenium Hotel
Intercontinental Hotel


Soon Hoi
Soon Heng Fresh Vege
LST Fresh Fruits
Soon Huat Fruits
Yuk Mun Trading
Wah Seng
Seng Heng
LBK Fresh Trading
Restaurant & Cafe


Sakae Sushi
Tony’s Roma
Common Man Coffee Roasters
Ciao Ristorante
Hard Rock
Acme Bar & Coffee
Botanica + Co.
Ra-Ft Cafe & Bistro
Paul Patisserie
El Cerdo
Red Bean Bag
Marmalade Cafe
The Coffee Bean & Tea Leaf
Plaza Premium Lounge
B Lab
Mr Chew Chino Latino
Bonjour Garden

Chubb Insurance

Public Bank

Fine Dining Restaurants

We’re proud to work with some of the best names in foodservice. Our customers include: