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The Story
of Euro-Atlantic

199201002291 (233795-M)

We are the leading importer and distributor of specialty fruits, vegetables and marine produce in Malaysia. From humble beginnings back in 1992, we have grown to be a full-fledged independent company that brings you the very best from all over the world.
Year

1992

Euro-Atlantic, Kuala Lumpur (EAKL)

EAKL was established on the realisation that apart from the usual tropical fruits, Malaysia lacked variety. Many did not have the privilege of knowing what kiwi, berry, rock melon or even avocado looked or tasted like. We started with only 8 people holding the fort and through multi-tasking, our founders took to the streets to look for new customers.

Year

1996

Euro-Atlantic, Kuala Lumpur (EAKL)

The business expanded which allowed us to start direct importing. We were the first to change the way fresh fruits were delivered by using refrigerated instead of canvas-covered trucks to ensure customers get the freshest produce. 

Year

2001

Euro-Atlantic, Penang (EAPG)

A new branch with a warehouse space of 4,000 square feet, was set-up near Bayan Lepas, Penang. The purpose was to handle the increasing demand for fresh produce from the Northern states. The distribution centre in Penang ensured our fresh produce arrived in its best form and quality. 

Year

2007

C-Food Portions, Kuala Lumpur (CFP)

The first subsidiary of Euro-Atlantic was set-up, specialising in quality seafood. The company mainly handles seafood from the Norwegian Seas, North Atlantic Oceans and Pacific Oceans. CFP prides itself in being one of the pioneers in offering seafood in portion cuts and fillets, in vacuum packs. Production is done in a clean and temperature-controlled environment.

Year

2011

Euro Atlantic, Kota Kinabalu, Sabah (EAKK)

The first East Malaysia branch was set up to better serve our clients in Sabah and Sarawak. EAKK carries a full selection of imported fruits, vegetables and marine produce. EAKK with complete cold-chain facilities is able to provide quality produce to cater for the increasing demand of high-quality products in Sabah. 

Year

2016

Euro Atlantic, Johor Bahru (EAJB)

EAJB was set-up to cater to the needs of our customers in the southern region of Malaysia. Besides just the import and distribution of fresh produce, there is also an increasing demand for quality storage and innovative packaging facilities for fresh produce, especially from Singaporean companies from across the causeway. EAJB is well-positioned to provide such services.

Year

2018

Kino Fresh, Kuala Lumpur (KF)

A member of Euro-Atlantic Group, KF is a budding player in the fresh produce field of retail and wholesale. The new wholesale retail store amidst the bustling produce market in Selayang is more than just your neighbourhood fruit shop. KF is complete with a wide range of specialty fruits and vegetables well managed with a cold chain system.  Whether it is providing for the bulk buying wholesale market or walk-in customers, freshness, quality and customer service is never compromised.

Year

2019

Euro-Atlantic, Kuching (EAKCH)

Set-up in Sept 2019, Kuching is the 2nd branch of Euro-Atlantic group in East Malaysia. It is equipped with modern cold-chain facilities to maintain products freshness and to ensure that goods delivered to our customers are of the highest quality & freshness. Consumers in Kuching & surround can now enjoy specialty fresh produce right at their doorstep.

Year

Present

Euro-Atlantic HQ, Kuala Lumpur (EAKL)

The company that started with a handful of staff in a single terrace shophouse in 1992, has today expanded to five companies with a 280-strong workforce nationwide and a fleet of over 40 refrigerated trucks providing essential cold chain service to supermarkets, hotels, restaurants and institutional clients. We strive to provide quality fresh produce all year round as we source our supplies from various countries in different continents across the globe.

Year

Future

Euro-Atlantic’s new headquarters due for completion in the third quarter of 2023.
  • – The first Green Building Index (GBI) certified building in the fresh produce industry.
  • – 5 storeys with 98,000 sf built-up area.

Our journey so far…

Euro-Atlantic Group, Malaysia

From a modest team of 8 employees, we have grown to manage 280 employees throughout 5 branches nationwide, a wholesale retail a seafood subsidiary. With freshness and health as our ethos, premium quality products is still at the core of our business. We strive and continue to be pioneers in bringing in emerging and safe fresh produce that are not familiar to the Malaysian consumers while ensuring that the supply chain receives and conveys product accuracy and awareness from source to consumer.

Our fresh produce brand, First Pick has become trusted and recognised in the local retail market and is synonymous with high quality, freshness and consistency. Our seafood house brand, Atlantis King is one of the most popular brands in leading supermarkets.

Driven by our passion for exotic, fresh whole foods, we want to make the everyday grocery shopping interesting and attainable by giving consumers the opportunity to discover new food sources and ultimately, for all to embrace a healthy and delicious diet.

Our Story

Freshness at every doorstep. Freshness is first pick.

The Dedicated Team

Our dedicated team of passionate individuals are committed to serve our customers with the best products and service.

The Directors

Ebby Loo

Group Managing Director

Eric KC Goh

Executive Director

CH Tan

Director

Jocelyn Chan

Finance Director

Foo Sai Tong

 Director
East Malaysia

Wilson Low

Director
Wholesale

Lynn Goh

Director
C-Food Portions

Achievements

& Media

Achievements & Media
March 9, 2021

MKBA Inauguration Ceremony 2020

Special thanks to aT Centre for starting the Malaysian K-Food…
Achievements & Media
November 19, 2020

Asia Fruit Awards Importer of the Year 2020

Our heartfelt ‘Thank You’ to Asiafruit for awarding us the…
Achievements & Media
September 22, 2020

Eat Healthy, Taste Italy Launch & Fair

Eat Healthy, Taste Italy Fair was launched on 22 September…

Customers

Euro-Atlantic is proud to have established long-term relationships with our customers, be it with supermarkets, grocery stores, hotels, restaurants or cafes.

We are agents representing:-

1) Spanish Aceites Muñoz olive oils
2) USA Driscoll’s berries
3) New Zealand Zespri kiwifruits in East Malaysia
4) Hiestand pastries in East Malaysia
Supermarket & Grocer

AEON

Jaya Grocer
Lotus’s
Village Grocer
BIG
Everrise
City Grocer
Isetan
Mercato
Urban Fresh
Selections
De Market
Hero Market
Qra
Atlas Gourmet Market
Mercearia
Giant
Tunas Manja (TMG)
Institution & Catering

Brahim’s SATS

Pos Aviation
Kuala Lumpur Convention Centre
Putra World Trade Centre (PWTC)
Sime Darby Convention
Malaysia International Trade and Exhibition Centre (MITEC)
Sunway Le Cordon Bleu
Sunway University
Taylor’s College
Berjaya College
KDU College
ABC Cooking Studio
Hotel

Resorts World Genting

Mandarin Oriental
Shangri-La Hotel
Four Seasons Hotel
Pullman Hotel
Renaissance Hotel
Grand Hyatt
Hotel Istana
One World Hotel
JW Marriott Hotel
Hilton
Doubletree by Hilton
W Hotel
The Majestic
The Gardens Hotel & Residences
Aloft
Equitorial Hotel
Grand Millenium Hotel
Intercontinental Hotel
Wholesale

Carzo

Soon Hoi
Soon Heng Fresh Vege
LST Fresh Fruits
Soon Huat Fruits
Yuk Mun Trading
Wah Seng
Seng Heng
LBK Fresh Trading
Restaurant & Cafe

Sakae Sushi

Fukuya
Tony Roma’s
Neway
Nakajima
Common Man Coffee Roasters
Antipodean
Ciao Ristorante
Chinoz
O’Briens
Hard Rock
Acme Bar & Coffee
Botanica + Co.
Ra-Ft Cafe & Bistro
Paul Patisserie
El Cerdo
Huckleberry
VCR
Red Bean Bag
Marmalade Cafe
The Coffee Bean & Tea Leaf
Plaza Premium Lounge
Birch
B Lab
Mr Chew Chino Latino
Komugi
Bonjour Garden
Corporate

Chubb Insurance

Astro
CIMB Bank
Public Bank
OCBC Bank

Fine Dining Restaurants

We’re proud to work with some of the best names in foodservice. Our customers include: