At the Euro-Atlantic group, our brand names, First Pick distinguishes the fresh produce and gourmet products and Atlantis King represents the marine produce and seafood products. Since the brands incorporation, First Pick and Atlantis King are synonymous with high quality, freshness and consistency amongst buyers and consumers. It has become a trusted and recognised brand in the local retail market. We hope to one day become a national household brand. It became apparent that the power of product branding accelerates the introduction of new produce which lends to the growing demand and success in sales. Until today, we strive to pioneer in bringing in new products into Malaysia. We want to keep consumers excited and to expose them to the many amazing fruits and vegetables of the world. First Pick gained recognition over the years and was awarded best brand in consumer: fresh produce and marine produce in 2014.